New York’s The Art of Shaving unveils its Power Shave Collection, featuring the latest technology from Gillette. The Power Razor with Smart Technology helps you ensure your blade is always sharp. The built-in indicator light begins to fade from vibrant blue to white with every razor use to take the guesswork out of when to consider changing your blade. The Power Brush with Fine Badger Hair helps lift beard hair and has powered oscillation to enhance the lathering experience. The shaving brush generates a rich, moisturizing lather on the face to help protect the skin during the shave. Ergonomically designed with a micro-textured surface for style and grip, the handle is expertly crafted in polished chrome with black lacquered accents. Finally, the Customizable Stand has a modern, modular design that adjusts easily to your storage and display needs. Handcrafted in polished chrome with micro-textured accents for style, it properly maintains Manual Razor and Power Brush handles between each use.

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Erik R. Adler

Erik Adler is the Editorial Director for Alpha Brand Media. An avid cyclist, when he's not working he can be found restoring vintage bikes for his collection. Proud Estonian. Not so proud Ticats fan.

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