September 2026
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Men's Grooming, Hygiene, Fragrance, Skincare, Facial Hair, Shaving, and Manscaping

Fragrance

HUGO BOSS Signs Jared Leto as face of ‘Just Different’

HUGO BOSS Signs Jared Leto as face of ‘Just Different’

HUGO BOSS has just announced that they’ve signed actor/musician Jared Leto to be the new face of their fragrance ‘Just Different’.

“We wanted an ambassador who personifies the experimental spirit of the brand – and Jared is exactly that – a man who with the help of his friends turns his world upside down and back again.”

Although we don’t know what the fragrance will be like at this moment, we’re definitely looking forward to it and to seeing how BOSS fits Leto into their marketing of the product.

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Erik R. Adler

Erik Adler is the Editorial Director for Alpha Brand Media. An avid cyclist, when he's not working he can be found restoring vintage bikes for his collection. Proud Estonian. Not so proud Ticats fan.

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