September 2026
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FINERCUT

Men's Grooming, Hygiene, Fragrance, Skincare, Facial Hair, Shaving, and Manscaping

Fragrance

Byredo Parfums launch in Japan

Byredo Parfums launch in Japan

Stockholm-based Byredo Parfums don’t do things by halves. Ben Gorham’s fragrances are all hand made in Sweden, and include a range of products that include, Perfumes, Candles and body care. Even when it comes to the design of their packing they work with M/M (Paris) – it’s even photographed by Inez van Lamsweerde & Vinoodh Matadin, they just don’t miss a beat.

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Erik R. Adler

Erik Adler is the Editorial Director for Alpha Brand Media. An avid cyclist, when he's not working he can be found restoring vintage bikes for his collection. Proud Estonian. Not so proud Ticats fan.

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