Following one of the most successful viral campaigns of all time, Old Spice have cast a brand new smooth, suave and sophisticated hero to promote their “Danger Zone” line. The concept is that Danger Zone Man can be in any number of dangerous situations, without breaking a sweat (that you can smell). It’s pretty funny, and even more ridiculous, which I personally didn’t think was possible.
Erik Adler is the Editorial Director for Alpha Brand Media. An avid cyclist, when he's not working he can be found restoring vintage bikes for his collection. Proud Estonian. Not so proud Ticats fan.