Some guys would rather take a punch than be seen applying lip balm in public. Which is probably why Brave Soldier offers its new Lip Defender. Designed for athletes, soldiers, and regular guys, Brave Soldier makes serious skin care products that are formulated to stand up even in the toughest conditions. This deeply moisturizing and protective lip balm is perfect for the winter months when lips get especially chapped. Lip Defender sounds tough and it is. Available here.