Today is the launch of Gillette`s new European advertising campaign for its razor the Fusion ProGlide. The campaign stars international rugby legends Johnny Wilkinson and Brian O`Driscoll in photos, television commercials, and viral videos. Similar to the American version of the campaign, the commercials feature the sports stars surprising unsuspecting fans and challenging them to take the `Fusion ProGlide Challenge`. In characteristic Brit style, the campaign is punctuated with that famous dry British wit. The campaign kicks off January 24th. Check out the video here.
Daniel St. Germaine
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