For every guy that’s ever spent 10 minutes trying to scrub a sticky, oily mess of product out of their hair, Baxter of California has felt your pain and answered with their new ‘Water Pomade’. With its water-based formula, Baxter ensures that not only is this formula light and unnoticeable except for the hold it provides, but also that it will easily wash out of hair.
Erik Adler is the Editorial Director for Alpha Brand Media. An avid cyclist, when he's not working he can be found restoring vintage bikes for his collection. Proud Estonian. Not so proud Ticats fan.