Gucci is launching a new scent, “Made to Measure pour Homme,” as a complement to the brand’s women’s scent, “Premiere.” The campaign will be fronted by actor James Franco with a commercial shot by Drive director Nicolas Winding Refn. The fragrance combines the smell of bergamot, lavender and orange flowers with a base of spice and leathery accents, all available as a cologne, deodorant, aftershave, and shower gel. Look for it in July when it launches exclusively at Harrods, then at Macy’s mid-July.
Erik R. Adler
Erik Adler is the Editorial Director for Alpha Brand Media. An avid cyclist, when he's not working he can be found restoring vintage bikes for his collection. Proud Estonian. Not so proud Ticats fan.
Latest posts by Erik R. Adler (see all)
- Aesop “Jet Set” Travel Grooming Kit - December 9, 2014
- Baxter of California Deodorant - December 8, 2014
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