Gucci Launches “Made to Measure” Men’s Fragrance

gucci made to measure fragrance 00 630x420 Gucci Launches Made to Measure Mens Fragrance

Gucci is launching a new scent, “Made to Measure pour Homme,” as a complement to the brand’s women’s scent, “Premiere.” The campaign will be fronted by actor James Franco with a commercial shot by Drive director Nicolas Winding Refn. The fragrance combines the smell of bergamot, lavender and orange flowers with a base of spice and leathery accents, all available as a cologne, deodorant, aftershave, and shower gel. Look for it in July when it launches exclusively at Harrods, then at Macy’s mid-July.

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 Gucci Launches Made to Measure Mens Fragrance

Erik R. Adler

Erik Adler is the Editorial Director for Alpha Brand Media. An avid cyclist, when he's not working he can be found restoring vintage bikes for his collection. Proud Estonian. Not so proud Ticats fan.
 Gucci Launches Made to Measure Mens Fragrance
 Gucci Launches Made to Measure Mens Fragrance

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