Baxter of California is excited the release of a new video that showcases the brand’s rich history dating back to 1965. Founded in Los Angeles, the video pays tribute to the history and landscapes of Southern California and highlights men throughout the ages.
Baxter of California is one of the first men’s grooming brands and was founded by Baxter Finley, an ad executive who moved from NY to LA. Finley realized the constant heat and sun was doing a rough number on his skin. After searching high and low for a moisturizer that wasn’t pink or floral, he finally gave up and created his own, which he called Super Shape.
Today, Baxter of California continues to create products that target specific grooming needs with improved formulations that combine the trusted traditions of science with fine, natural ingredients.
The video was written and directed by filmmaker Andrew Hines, shot by cinematographer Jeff Bierman and produced by Dirty Robber.