Check out this video from the good people at Ralph Lauren where they team up with One Republic to create an innovative and inspiring campaign to support to launch of their amazing new ‘Big Pony Collection’ of fragrances. No stranger to iconic branding, Ralph Lauren’s ‘Big Pony Collection’ has taken fragrance aesthetics to a new level, and this video goes to show the kind of creative process and perception that informs and produces their products and followers. For further information, check out ‘Big Pony’ online.
Erik Adler is the Editorial Director for Alpha Brand Media. An avid cyclist, when he's not working he can be found restoring vintage bikes for his collection. Proud Estonian. Not so proud Ticats fan.